About a year ago, I did a WordPress web site business blog for a Charlotte area Realtor. At that time, she was a little gun-shy about diving into the WordPress deep end. What I mean by that is she had been with one of those big Realtor “one solution fits all” websites for many years, and she was a little scared about the idea of leaving them.
We installed her WordPress blog and she ran both sites simultaneously for the majority of 2011. I am excited to report that after seeing how easy WordPress was to update new listings and blog articles, she decided to get rid of the site she had for so many years, and go exclusively with her WordPress blog site. So I gave it a complete 2012 ver2.0 makeover!
She does a LOT of listings (meaning she represents a lot of home sellers), so a site that did a great job of helping market her listings was of great importance to her. Additionally, because she has an assistant, she needed it to be a site where multiple users could easily get in, add new content, make changes or updates, and be done! She also needed a site that was coded with smart design architecture to allow search engines clearly see, and index her content. This means that people will actually be able to find her site when doing a search on Google, Bing, Yahoo, and the other search engines.
I put in a lot of other bells and whistles including a spam blocker, easy share-ability to Facebook, Twitter, and other social networks (to help articles potentially go viral), multiple options for subscription RSS feeds, web analytics, and a killer search engine optimization plugin that not only allows her basic pages to get indexed and rank well, but ALL her pages to get indexed and rank well.
We installed a 3rd party state of the art Internet Data Exchange (IDX) which brings in all the listings from the local MLS and (unlike many of the other IDX solutions) incorporates the data on her site. Just about every other IDX I have ever seen is either a link to an exterior site or a frame to data residing on a remote site. That means the site owner gets no benefit from the content. In her case, the result is content (and a ton of it) that changes on a regular basis – all located on her site, which translates to better results with the search engines.
All this – including a mega migration of all the data from her old site to the new site – in under a month!
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