Ok, so as a Realtor, it’s getting drummed into your head over and over …. “You need to be on SOCIAL networks such as Facebook, Twitter, and LinkedIn”. So, I think Facebook is the easiest to conquer. Twitter made sense to me after I got Tweetdeck, and now I am trying to figure out LinkedIn.
I have been on LinkedIn for years. I added my old boss and a bunch of people from my pre Real Estate and Video days, and ……. [crickets chirping] ….. [Yawn] …….. Every now and then I would get an email telling me that so in so has connected with so in so. Big Deal. What’s so SOCIAL about that?
Recently, I discovered a new world (for me at least) on LinkedIn. LinkedIn has a “Groups” component where you can conduct a search for groups that are of interest to you and join them. For example, I’m sure that not only can you find many groups about real estate, you will be able to find groups about real estate in your local area.
Once you join the group, it gets SOCIAL. First is the Discussions. You can add a discussion, or comment on someone else’s discussion topic. Very interactive – very SOCIAL. But every group has a “News” page, a “Job Posting” page, and the ability to add subgroups for overly complicated topics that need to be broken down.
Best of all is that when you participate in these discussions, you connect with another whole set of people that you might have not met on Facebook, or Twitter. Then you “Link” to them and follow each other.
Beyond that, LinkedIn has a heavy business networking emphasis, and members of these “Groups” get together for real life gatherings. Talk about a chance to prospect to folks you would have otherwise never met.
I’m sure this is just scratching the surface of what’s available on LinkedIn and I in no way claim to be an expert. But, it took me years to get in there and discover “Groups” so I wanted to share it with you so you would not wait so long.
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