I recently spoke to a group of Real Estate Agents at a firm in Charlotte. There was a pretty good crowd as their BIC strongly suggested they come, and there was no cost to them. I got heckled pretty good, and the overarching sentiment in the crowd was that Social Media was a fad, and they could ignore it because it will go away. Now, I have already preached at length … [Read more...]
The SECRET To Managing Social Media – Stop Making Excuses!
I see it again, and again, and AGAIN! Agents confused by social media and confused by how to manage the time necessary for social media. They have every excuse in the book NOT to do social media and they want a magic silver bullet to do it for them. First, WHY Social Media? If you have any doubts about WHY you should be on Social Networks as a Realtor, consider this. NAR … [Read more...]
Twitter is Stupid, I don’t have the time for Twitter!
That is a direct quote from a Small Business Owner I met on Friday. . When I asked him how much time he spent on Twitter before making that generalization he told me that he signed up, typed in what he was doing, and no one ever responded and he NEVER got any leads from Twitter. So I guess it must be true!. The reality is that Social Networking (including Twitter) is the … [Read more...]
What’s so Social about LinkedIn Anyway?
Ok, so as a Realtor, it's getting drummed into your head over and over .... "You need to be on SOCIAL networks such as Facebook, Twitter, and LinkedIn". So, I think Facebook is the easiest to conquer. Twitter made sense to me after I got Tweetdeck, and now I am trying to figure out LinkedIn.I have been on LinkedIn for years. I added my old boss and a bunch of people from my … [Read more...]