Recently I had the opportunity to go back to First Properties of the Carolinas and speak about small business online marketing and use of technology. This is a firm that has seen my full curriculum of classes including 90 minute classes (each) on Twitter, Facebook & LinkedIn, Blogging & SEO, and Video & YouTube. The last time I was there was about a year ago, and … [Read more...]
STOP Neglecting Your LinkedIn Profile – Video
LinkedIn – It is, perhaps, the stepchild in the Social Media family. It’s not nearly as sexy as Twitter or Facebook, and it’s foundation is not rooted in fun like the others. . Most people get a LinkedIn invitation from a current or old coworker via email, sign up, make a few connections, and NEVER return. Why is this? I don’t know for sure, but I can only speculate it’s … [Read more...]
10 Technology Tips For Realtors in 2010
Want to be successful in 2010? 80% of your business will most likely be referral based, so work that database. Follow up with old clients to just say hello and remind them you are still in the business. Do “Pop By’s” with an item of value (ala Brian Buffini). Host informative events and become known as the “Area Expert”. But what about that other 20%, or what if you have … [Read more...]
Objection # 704: Social Media Is a Fad, and Will Go Away
I recently spoke to a group of Real Estate Agents at a firm in Charlotte. There was a pretty good crowd as their BIC strongly suggested they come, and there was no cost to them. I got heckled pretty good, and the overarching sentiment in the crowd was that Social Media was a fad, and they could ignore it because it will go away. Now, I have already preached at length … [Read more...]
What’s so Social about LinkedIn Anyway?
Ok, so as a Realtor, it's getting drummed into your head over and over .... "You need to be on SOCIAL networks such as Facebook, Twitter, and LinkedIn". So, I think Facebook is the easiest to conquer. Twitter made sense to me after I got Tweetdeck, and now I am trying to figure out LinkedIn.I have been on LinkedIn for years. I added my old boss and a bunch of people from my … [Read more...]