A long established real estate firm in Charlotte, NC had been with the same website provider for many years. It was a totally custom built site and they were happy with it, at least for a while. Their old website company prided themselves on the fact that it was “a fully custom site” – they even did a custom Internet Data Exchange (IDX) for listings from the MLS.
But then things started changing, and fast. With the emergence of the blogosphere and social media, the firm wanted to generate content themselves. They wanted the ability to easily add new content and have the flexibility to have that content easily shared on Facebook, Twitter, and other social networks. But every time they wanted to add something, they had to call or email the web master, and then wait for the “web guys” to add the new content. The waiting started to get old. So did the additional charges.
The straw that broke the camel’s back was when the local Realtor Association’s MLS changed the way the data was delivered from the MLS via the IDX. That big custom install was now completely broken. The web company wanted $1000’s of dollars to “research and fix the problem” – and they needed months to re-code it.
Amazing Video Tours’ parent company (AVT Marketing) was able to design a WordPress website business blog with a tried and true fully functional IDX (via a 3rd party provider plug-in) in about 2 weeks. We had the site, with IDX, and all the old site content ready to go before the big custom company finished diagnosing the IDX problem.
The new WordPress blog site is as easy to update new content as it is to write an email. No more calling the webmaster! They have the ability to assign usernames to each of their agents, and the agents can write blog articles. Each article has “share plugins” so that readers can easily share content on social networks. This helps the potential for an article to go viral. Visitors can subscribe to the new blog via any one of dozens of RSS feeds. It’s easy for visitors to join the firm’s Facebook business page, or follow their Twitter feed.
And those are just the things you can “see”. Behind the scenes is a robust theme which is done with state of the art code and smart design architecture which means search engines clearly see, and index their content. Spam blocker – it’s in there! Website Analytics – it’s in there! Search Engine Optimization (SEO) – it’s in there! WordPress is the Prego of websites – when done right, its ALL IN THERE!
So the real estate agency got a whole new web site with a great IDX, social media integration, and all the blog content writing capabilities and awesome SEO benefits they can dream up. All for a fraction of the cost of a big “custom solution” and in a fraction of the time.
How can we help YOU? Just call 704-288-5705.
Leave a Reply